PHATMOJO
Overview
As a visual designer at PhatMojo, I created illustrations and branding assets for physical products, including plushies and toys sold at major retailers like Walmart and Target. My work was used across packaging, product visuals, and promotional materials, including collaborations with McDonald’s. I focused on creating art that translated well from screen to shelf while staying on-brand and production ready.
Product art needed to look strong both digitally and in physical retail spaces
Assets had to follow strict brand and print requirements while still feeling fun and playful
Illustrations were used across multiple formats, from packaging to in-store and promotional materials
Created clean, brand-aligned illustrations for toys, plushies, and packaging
Accounted for scale, color limits, and production constraints early in the process
Created assets that could be reused across both retail and promotional materials
Worked within brand guidelines while adapting artwork for different partners
